PAVE Design Competition Exhibition. Utilizing industry experts in trends analysis and retail design, students will first understand forecasts of retail needs. They will then gain potent tools for analysis into the pragmatics of the customer experience, and engage in rigorous exploration of myriad motivators and influencers inherent to retail spaces (both physical and virtual). Developing a foundation in communicating brand will provide students with a broad understanding of the field and their role therein. A deep-dive analysis into the consumer experience will help them shape forward-thinking attitudes and solutions for design problems. Design project outcomes include a small flower shop for western Expats in Shanghai, China, and submissions for the 2012 PAVE Student Design competition for a pop-up store for Bonobos brand menswear in the meatpacking district of NYC. Alumni Hall Cage Gallery [map], Oxford Campus [map] - Directions Public; Free