714 E. Monument Avenue
Dayton, OH 45402
11:30 a.m. Tuesday, Sept. 10, 2013
OverviewWhat differentiates you in the marketplace? What value does your business bring?Come join us for an interactive discussion and workshop with Don Gray, Founder and President of Sales Engineering Group where he will show you how to identify the value you can generate from your products, solutions, and services. This workshop will help you to identify for your prospective customers the real results that you produce on their behalf through your offerings. This reusable process will help you market your differentiation and improve your competitive position. You will leave the workshop with an understanding of the process and a set of tools that they can use to more effectively define their value message. Key takeaways:Understand the requirements for developing your value messageUnderstand how to define the results you produce for your customersA process and worksheets to develop and promote your value messageSession Update: Don Gray will be giving away a copy of The Paradox of Excellence-How Great Performance Can Kill Your Business by David Mosby & Michael Weissman through a drawing!
Box Lunch Request (optional)All attendees have the option of purchasing a box lunch for a $9 fee. The lunch includes a whole sandwich (turkey, ham, chicken, or roast beef), chips, a cookie, and a beverage. **vegetarian options available upon request.You are more than welcome to bring your own lunch to the session as well!
Payment Options:Checks can be made out to the Dayton Development CoalitionCredit Cards will be taken up until Friday, Sept. 6th; NO CREDIT CARDS AT THE DOORCash & Checks ONLY the day of the event
Please Note: If you request a lunch and do not show, you will incur a cost simply for the box lunch requested. If your schedule changes, an email MUST be sent to email@example.com by close of business on Friday, Sept. 6th.
Don has enjoyed a twenty-five plus year career in sales, marketing, international management, and sales development. His sales and sales management experience includes selling and managing a variety of software solutions including systems software, applications, data base products, and data warehousing solutions. In 2001, Don started Sales Engineering Group to help people in the B2B arena improve sales volumes and sales predictability by applying engineering principles to sales process, sales forecasting, and value communication. He has shown a wide range of clients in both domestic and international markets how to apply customer-focused sales process, accountability, and creativity to improve customer acquisition and retention and to reduce churn to enhance revenue growth.
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